In contrast, almost half of the country has one of three surnames: Kim, Park or Lee, which were used by royals in ancient Korea. The name Bae, which originates in South Korea, is actually pretty uncommon. (I've been called Hannah "Bye" many, many times over the years.) And I'd say anything that spreads awareness of Bae as a name is a plus. If anything, it's significantly reduced the number of people who mispronounce my name. And so on.īut I'm not saying the rise of bae has been a curse. Year-end articles called bae the worst (or best) slang of 2014. It made fun of everyone from Taco Bell to Office Depot for desperately trying to endear themselves to a younger demographic. There was a Twitter account devoted to brands saying bae - or at least, trying to. In recent weeks, the word has been everywhere. When I became viral news editor at CNNMoney, I got emails from new colleagues saying how I literally had the best name ever for this social media-heavy job. In May, Pharrell Williams released his single "Come Get It Bae." Friends and strangers alike began sending me articles about bae becoming a slang term (even though its origins have been traced as far back as 2012). Interest in the Google search term "bae" spiked in 2014. ![]() Since my discovery, bae has only skyrocketed. Some say it's an abbreviated version of "babe," while others insist it's an acronym for "Before Anyone Else." Everyone seems to agree that it's used for your significant other. "Uh yeah," she responded, "that's what all the kids are using on Instagram now."Īs I scrolled through my Instagram feed, it dawned on me that my name had become a term of endearment. "I think my name just became Internet slang," I announced to my best friend.
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